What is Corporate Branding?
A brand is the unique identity of a company, which enables it to differentiate itself within the marketplace. It is a lasting perception in the heart and mind of the consumer. This perception is shaped through verbal and visual assets, such as logos and verbal and written communication. During our brand strategy phase, we will dive deep into further defining your competitive edge and crystallizing your brand DNA in order for your brand to deeply connect with its audience and for your team to be aligned from the get go.
An impactful corporate brand:
- Increases awareness through strategic communication and visual images that resonate with your audience
- Increases perceived value of your business to clients and stakeholders
- Provides a consistent set of perceptions, ideas, and images that represent an organization, product, service or place