With more ads than ever vying for their attention, consumers today are selective with their trust. To cut through, brands need advocates their audiences like and believe in – which is where influencers shine.
As influencer marketing has gone mainstream, it’s no surprise that companies want to have an influencer – or many influencers – on their side. But it’s not one-size-fits-all. Instead of chasing the biggest names with the most likes, brands need to identify and connect with people that reflect their brand values.
Social Attraction leverages strategic thinking and social savvy to act as digital matchmakers, scouting out the select few that authentically represent your brand. By doing the hard work of making connections and deepening them over time, we build better relationships to drive superior results.